#SocialSkim: Snapchat Everywhere; Zuckerberg's Surprising 2018 Goal: 10 Stories This Week  [LINK]
Why you might see a lot more Snapchat on the Web & why it might launch unskippable ads; Zuckerberg's personal 2018 resolution; Instagram recommended posts in user feeds & a new way to ... [Read More]
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Need a New Year’s resolution? Ask your sales team  [LINK]
If you haven't yet started, it's time to set your 2018 marketing goals. Columnist Joe Hyland explains why it's critical to include your sales team in the process. Please visit Marketing Land for the f... [Read More]
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How Facebook’s video ads’ watch time compares across formats  [LINK]
The amount of time people spend watching an ad varies by context, but the ad’s value shouldn’t be considered proportional to its watch time, per Facebook. Please visit Marketing Land for t... [Read More]
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Marketing Day: Madison Logic integration with Marketo, Frito-Lay CMO interview & more  [LINK]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. ... [Read More]
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Madison Logic becomes bidirectional with marketing automation by integrating with Marketo  [LINK]
The move follows Madison Logic’s recent integration with Salesforce’s CRM. Please visit Marketing Land for the full article. ... [Read More]
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Frito-Lay CMO says marketers need a listen-first mentality to be successful  [LINK]
Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive engagement. Please visit Marketing Land for the full article. ... [Read More]
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The 2018 content focus challenge  [LINK]
It's a new year -- with a new outlook. Columnist Rachel Lindteigen discusses how to choose a focus term that will help guide your content marketing strategy in 2018 and beyond. Please visit Marketing ... [Read More]
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Optimizing for Voice Search and Voice Assistants: Four Search Tactics for 2018  [LINK]
With all the talk about the future of marketing, we sometimes forget about the changes happening right here, right now. Like voice search, which is already affecting search results. Here's how to capi... [Read More]
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Typography: Terminology You Should Know [Infographic]  [LINK]
When you're considering a typeface for your brand or project, knowing the right terminology can help you work with graphic designers to select the right font. This infographic explains shoulders, swas... [Read More]
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How to reverse-engineer your online advertising strategy  [LINK]
In PPC, we often talk about eye-catching ad copy -- but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer's eye, advertisers should start by looki... [Read More]
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How Millennial, Gen X, and Boomer Employees Are Viewed at Work  [LINK]
Which generation of workers in the United States is viewed as being the most valuable by co-workers? How do the professional qualities of Millennials, Gen Xers, and Baby Boomers compare? Read the ful... [Read More]
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10 Instagram Tools to Help You Build Your Following in 2018  [LINK]
Successful brands and influencers have used these tools in order to generate sizable Instagram audiences in no time. [Read More]
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Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing Them  [LINK]
Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust--and improve the quality of your lead g... [Read More]
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Five Essential Tips for Successful SMS Lead Generation [Infographic]  [LINK]
SMS has grown to become a popular form of communication, and savvy marketers are figuring out how to use this channel for lead generation. The catch? People interact with SMS differently than with oth... [Read More]
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Marketers' Top Mobile Advertising Challenges  [LINK]
Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the approach, according to recent research from AppsFlyer and Forrester. Read the... [Read More]
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4 Google Display Network Strategies That Can Increase Your Return on Investment  [LINK]
Follow these tips to reach more than 90 percent of internet users through a single ad network. [Read More]
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6 Key Characteristics Your Facebook Ad Images Should Have to Be Effective  [LINK]
When you're choosing images or creating videos for your Facebook ads, be sure you think about these six things if you want them to be successful. [Read More]
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10 Online Marketers to Watch in 2018  [LINK]
The more diverse your sources of news and inspiration, the better. These ten people can help get you there. [Read More]
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Show 'em What You Got: 7 Tools to Break Into Visual Marketing  [LINK]
Visual content is now easy and cheap to create thanks to cloud-based tools and platforms. [Read More]
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Automatic Insights: How AI and Machine Learning Improve Customer Service  [LINK]
How Canada's leading airline used these new digital tools to enhance its customer experience. [Read More]
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Traditions Invented by Businesses to Make Money [Infographic]  [LINK]
Rudolph the Red-Nosed Reindeer, Santa's big red suit, and even your diamond wedding ring—all popular thanks to marketers. See more ways creative marketers have contributed to modern cult... [Read More]
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Traditions Invented by Businesses to Make Money [Infographic]  [LINK]
Rudolph the Red-Nosed Reindeer, Santa's big red suit, and even your diamond wedding ring—all popular thanks to marketers. See more ways creative marketers have contributed to modern cult... [Read More]
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Three Ways to Turn Your YouTube Subscribers Into Customers  [LINK]
Video plays an important role in driving consumer purchase decisions, so using your YouTube channel could be a great way to drive sales. But how can you convert subscribers into customers? Read the f... [Read More]
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