#SocialSkim: Facebook's Yelp-Killer Events App; Snapchat's Coming Algorithm: 10 Stories This Week  [LINK]
Facebook's new app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat's massive redesign & upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Insta... [Read More]
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20 Tips to Organically Market Your Brand on Instagram (Infographic)  [LINK]
The world's biggest brands are marketing with Instagram, and you can, too. [Read More]
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Marketing Day: Facebook debuts web-based VR, Media Trust CEO interview & more  [LINK]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. ... [Read More]
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The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes  [LINK]
You've crawled your client's site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes hav... [Read More]
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How to steal the competition’s best keywords: A 3-step guide  [LINK]
Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strate... [Read More]
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3 Ways Content Brought My Company Back From Bankruptcy  [LINK]
This swimming pool CEO describes his content "epiphany": not to set out to become his industry's most trafficked site but to become "thought leaders on all things aquatic." [Read More]
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Call to B2B marketers: Job titles matter more than you think  [LINK]
While ABM can help you target the key decision-makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM strategy.... [Read More]
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3 Ways to Reach 'Generation Z' this Holiday Season  [LINK]
Did you know that it's not uncommon for this age group to create fake personas on Facebook and Instagram and save their real profiles for trusted friends? [Read More]
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How This Digital Marketer Built His Business  [LINK]
Nick Cuttonaro started his internet marketing company before internet marketing was popular. [Read More]
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Addressable TV from the media buyer’s perspective: What’s hype vs. reality  [LINK]
With the application of data, TV buying is slowly starting to take on characteristics already innate to digital marketing. Please visit Marketing Land for the full article. ... [Read More]
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Venzee launches the first middleware to optimize blockchain-bound data  [LINK]
Called Mesh, it washes, dries and shines data until it’s ready to be written without the possibility of change or deletion. Please visit Marketing Land for the full article. ... [Read More]
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Next-Level Personalization Creates Killer Customer Experiences: Four CX Guideposts  [LINK]
Customer experience (CX) leaders generate more revenue than companies that fail to prioritize CX. Brands become CX leaders by personalizing engagement in relevant and valuable ways. Here are four guid... [Read More]
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15 Ways to Manage Your Time Wisely [Infographic]  [LINK]
Wish there were 25 hours in a day? That would be nice, but a more practical solution to finding more time may come in learning how to manage the hours you've got. Today's infographic offers 15 tips to... [Read More]
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Learn From Google: The Five Traits of Successful Teams at Google  [LINK]
What makes a team effective at Google? Which qualities set successful groups apart from other groups in the company? See what Google discovered about its best teams. Read the full article at Marketin... [Read More]
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5 Ways to Get a Journalist to Respond to Your Pitch  [LINK]
You can be heard, you can get great responses to your pitch, you can find the right approach -- however -- you'll rarely recover from being annoying. [Read More]
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9 Tactics for Promoting Your Next Event  [LINK]
Nothing is better for establishing your authenticity than being in the same room with the people you need to connect with. [Read More]
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Marketing Day: Google Shopping ads, voice search & Facebook news  [LINK]
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 7 Google tips to supercharge your Shopping ads No... [Read More]
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Colorful Room Makeover for a Good Cause  [LINK]
Office Goals lends a helping hand to a local Los Angeles non-profit for homeless youth by transforming their mental services and therapy offices. [Read More]
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7 Google tips to supercharge your Shopping ads  [LINK]
Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns. Please visit Marketing Land for the full article. ... [Read More]
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Understanding the interplay of SEO and a 5-star reputation  [LINK]
How do online reviews impact search visibility, and what can you do to improve your online reputation? Columnist Stephan Spencer addresses these questions and more. Please visit Marketing Land for the... [Read More]
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A Simple 3-Step Approach to Successful Social Media Advertising  [LINK]
There's so much to learn with social media advertising that it's difficult to know exactly where to start. [Read More]
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Facebook officially launches mobile app, educational site for video creators  [LINK]
With a channel management app and an educational site, Facebook is following YouTube’s playbook in hopes of winning over creators. Please visit Marketing Land for the full article. ... [Read More]
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