#SocialSkim: Facebook Nixes a B2B Feature, Governments Grow Weary of Social: 10 Stories This Week  [LINK]
This week: Facebook pulls an important B2B targeting capability; Messenger hits 1.3 billion users, but not all's well; Pinterest reorganizes with boards within boards; Twitter pins hopes on a new prod... [Read More]
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YouTube Studio updates let creators schedule posts & see subscriber numbers in the app  [LINK]
The new features make it easier for creators to manage their YouTube channels from mobile devices. Please visit Marketing Land for the full article. ... [Read More]
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How long does it take to deindex low-quality or thin content published by accident? [case study]  [LINK]
Is mistakenly published content impacting your site's SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue -- and how long it may take to resolve once fixed. Pleas... [Read More]
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SEO 101: Which URL versions to add to Google Search Console  [LINK]
Can you really afford to miss out on free technical data about your website's performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your website in Google ... [Read More]
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Marketing Day: Social media ad fatigue, programmatic TV & holiday email subject lines  [LINK]
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Rise of the strategic marketing operations leader... [Read More]
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Rise of the strategic marketing operations leader: Part 1  [LINK]
Contributor Debbie Qaqish believes marketing operations leaders are becoming the new power players in marketing and gives examples of how they're driving change in their organizations. Please visit Ma... [Read More]
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Make user-generated content your brand’s secret weapon  [LINK]
Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even peo... [Read More]
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Looking for a Brand Ambassador? Hire a Teacher.  [LINK]
But, first, here are 4 things you need to know before you hit up the faculty at your kids' school. [Read More]
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How a Blog Can Help You Build a Personal Brand Online  [LINK]
To build your online reputation and your personal brand, you need to present yourself as an expert, someone people will want to hire or buy something from. A blog is an ideal way to hone your personal... [Read More]
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The Merging of Marketing and Human Resources [Infographic]  [LINK]
Marketers are always looking to shed the best possible light on their brands, but what if your brand were truly a reflection of your company's culture? That's the premise behind today's infographic, w... [Read More]
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The Five Essential Mobile Apps  [LINK]
Americans rank Facebook as the most important app on their smartphones, according to recent research from comScore. Read the full article at MarketingProfs... [Read More]
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4 Ways to Build Your Brand Ambassador Dream Team  [LINK]
Lyft, The Skimm and others have won followers and market share by attracting ambassadors happy to spread the word in their trusted circles. [Read More]
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Marketing Day: Fandango movie suggestions via Messenger, Facebook ad news & more  [LINK]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. ... [Read More]
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Why Your Marketing Doesn't Work and What to Do About It  [LINK]
If your campaigns keep failing, you might find the issues internally. [Read More]
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Anatomy of a Google search listing  [LINK]
There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that understanding each element of Google's search listings c... [Read More]
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3 reasons SEO is the account-based marketer’s secret weapon  [LINK]
A lot of B2B brands are discovering the powerful influence of account-based marketing (ABM) strategies, but is it enough? Columnist Nate Dame outlines why ABM needs SEO, and how they're better togethe... [Read More]
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Messenger’s M assistant will suggest buying movie tickets through Fandango, sharing GIFs  [LINK]
M will use Fandango’s Chat Extension so that people can pull up a list of showtimes from Fandango’s site when planning an outing with friends. Please visit Marketing Land for the full arti... [Read More]
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How to Sell to Millennials? Be Radically Inclusive.  [LINK]
Express your diversity values and create an environment where employees and customers alike can do the same. [Read More]
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Display advertising: 3 ways to improve your campaign targeting  [LINK]
Are your display ads in need of some help? Columnist Jacob Baadsgaard shares three ways to use your data to optimize your display targeting strategy. Please visit Marketing Land for the full article. ... [Read More]
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8 Ways to Get More Engagement on Instagram  [LINK]
Did you know, for example, that images of human faces encourage more social connections with your users? [Read More]
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Want to win more sales this holiday season? Don’t bet the farm on digital  [LINK]
When it comes to holiday retail marketing, digital isn’t the be-all and end-all. Columnist Lewis Gersh says marketers need to use intent data to reach consumers at home in ways that go beyond di... [Read More]
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