Infographic: Shoppable Media Is Transforming How Consumers Find and Then Buy Products  [LINK]
From click-to-buy buttons on Pinterest to "swipe up" directives on Snapchat, the shoppable media ecosystem is growing at a rapid pace, making it easier than ever for advertisers to place products in front of consumers on the platforms they look to for inspiration. "It's essentially upending the consumer purchase journey," said Whitney Fishman Zember, managing... [Read More]
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Meeting Agents Where They Are, Getting Them Where They Want to Go  [LINK]
With the powerful training and technology resources of Keller Williams Realty at their backs, Nancy Marcotte and JD Pierce can turn their full attention toward what matters most: the success of their agents. Understanding that success means something different to everyone, the operating partners of Louisiana-based Keller Williams Realty The Gulf South Group are there to run alongside each agent, p... [Read More]
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4 Tips for Mastering Marketing  [LINK]
Technology is changing the face of the real estate industry more and more every day, and it’s also changing the way real estate professionals sell homes. While prospective buyers used to simply browse their local newspaper to find their dream home, the internet has changed the game by providing an endless supply of online tools buyers can use to facilitate the process. Social media in partic... [Read More]
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Felicia Hengle: Setting Agents Up for Success  [LINK]
There was a time when Felicia Hengle was working in the restaurant and entertainment industry, leaving her mark as director of Operations for the Hilarities Comedy Club in Cuyahoga Falls, Ohio, when a chance meeting with a commercial real estate agent changed her life forever. Hengle was convinced to give real estate a try, and in no time at all, she was on her way to becoming a member of the Mega... [Read More]
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Economic Forecast Perks Up  [LINK]
Analysts are amending their economic forecast due to higher GDP expectations, even as Hurricanes Harvey and Irma weigh on growth, according to Fannie Mae’s Economic & Strategic Research (ESR) Group’s recently released Economic and Housing Outlook for September 2017. The Outlook projects the economy will perk up 2.2 percent over the course of the year, up from the 2.0 percent initia... [Read More]
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Here’s Why Facebook Reversed Course on Last Year’s Stock-Reclassification Plan  [LINK]
Hold that thought: Facebook's board of directors announced Friday that the stock-reclassification proposed by the company last April has been withdrawn. On the day Facebook reported its earnings for the first quarter of 2016, it also announced that its board approved a proposal to create a new class of non-voting capital stock, class-C capital stock,... [Read More]
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Instagram Welcomed Fall (and Spring) With New Stickers  [LINK]
The seasons are changing, as are sticker offerings from Instagram. The Facebook-owned photo- and video-sharing network described its new stickers, tied to the change of season this week, in a blog post: "If you are in the Northern Hemisphere, you'll see a new cozy sticker pack for autumn, complete with expressive acorns, falling leaves, warm... [Read More]
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Goodbye, Creator Studio App; Hello, YouTube Studio App  [LINK]
YouTube's Creator Studio application is now YouTube Studio, complete with several new features. Product manager Jacquelle Amankonah Horton announced the renaming of the app in a blog post, detailing two new features. Users can now schedule posts directly from their smartphones, by time, date and video type (private, unlisted, public). Creators on the Google-owned video... [Read More]
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John Lewis, Disney & Morrisons: 5 things that mattered this week and why  [LINK]
Disney courts digital ad dollars Disney has always had a focus on monetising new films and TV series, however, the media giant is turning its efforts to monetising its digital content, allowing brands to integrate into its content “more comprehensively” than in the past. Disney’s aim is to have more brands advertising around the digital content it produces. Robbie Douek, VP of di... [Read More]
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Uber brand takes another hit as it loses London licence  [LINK]
Uber’s brand has taken another hit as Transport for London (TfL) revoked its private hire operator licence in London and slammed the company for not being “fit and proper” and lacking “corporate responsibility”. In a damning decision, TfL says Uber rejected the application because “Uber’s approach and conduct demonstrate a lack of responsibility” in ... [Read More]
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Corona, Innocent and AEG on what it takes to launch a music festival  [LINK]
Black Sabbath headlining Hyde Park’s British Summer Time festival back in 2014With brands from John Lewis to Guinness now putting their names to annual music festivals, it’s clear more and more marketers are looking to enter the events business. Last year alone, an impressive 30.9 million people attended gigs and festivals in the UK. This was a 12% rise on 2015’s figure of 27.7m,... [Read More]
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How university partnerships are helping brands attract the best talent  [LINK]
Loughborough University student Ralph Lyons took part in a placement with creative agency Some Bright SparkRecruiting the best graduate talent is a serious concern for companies across the business spectrum. However, as graduate expectations of the workplace shift to focus on wellbeing and finding a cultural match, brands cannot rely on a slick advertising campaign to attract the best candidates. ... [Read More]
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Motivating Agents a Key Driver of Success  [LINK]
In the following interview, Shannon Daniele, broker/owner and franchise partner of HomeSmart Realty Group in Signal Hill, Calif., discusses the firm’s agent growth, training and more. Regions Served: Los Angeles and Orange County, Calif.Years in Real Estate: 18Number of Offices: 1Number of Agents: 90Best Tip for Getting the Right Listing Price: Not only is it important to look at comps, but ... [Read More]
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Creating Your Firm’s Competitive Advantage  [LINK]
Is it people? Is it processes? Attract and keep talent by solidifying your competitive advantage. Join RISMedia for this month’s FREE ACE Webinar, “Creating Your Firm’s Competitive Advantage.” What: RISMedia’s ACE Webinar Series: Creating Your Firm’s Competitive Advantage Sponsored by When: Wednesday, September 20, 2017 at 3 p.m. ET / 2 p.m. CT / 1 p.m. MT / 12... [Read More]
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Eb Moore: Dedicated to the Consumer Experience  [LINK]
With 14 locations throughout North and South Carolina, the Wilkinson ERA team managed more than 5,400 real estate transactions last year, generating $1.3 billion. Eb Moore, CEO of the firm, was a big reason why. Moore first started in the biz in the mid-’70s after he and his wife purchased a home and felt lost throughout the process. He went to a real estate class to figure out what he had g... [Read More]
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Driving the Smart Home Surge  [LINK]
More homeowners are adopting automation, according to a recent survey by CEDIA, a trade association, and HomeAdvisor, relying on professionals in a “smart home surge.” Seventy-five percent of the professionals surveyed, in fact, say they have received more smart home inquiries in recent months, and requests for maintenance once per month or more. “This report shows that when it c... [Read More]
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Glossier’s New Campaign Features Women With a Range of Backgrounds and Bold, Real Bodies  [LINK]
Glossier's gorgeous new campaign touting its latest product launch--an oil-based body wash and body lotion combo called Body Hero--showcases five women with very different body types. They each look luminous, and all appear in the nude. The campaign features model Paloma Elsesser, retired basketball player and Olympic Gold medalist Swin Cash Canal, Trialspark clinical research... [Read More]
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Facebook Live and Instagram Will Be All Over the Emmy Awards  [LINK]
Facebook, Instagram, the Television Academy and CBS are getting all spiffed up for the 69th Annual Primetime Emmy Awards, which will be held Sunday night at the Microsoft Theater in Los Angeles. Facebook Live will be front and center, with the TV Academy and CBS incorporating it into their coverage leading up to and during... [Read More]
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On the Adweek Podcast: The Year’s Most Innovative (and Sometimes Odd) Marketing Ideas  [LINK]
A machine that turns empty beer bottles into sand. An Instagram Stories ad that lets you remix music. A wedding registry for pizza. These are just a few of the fascinating marketing ideas honored by Adweek's annual Project Isaac awards, celebrating invention in advertising. On this week's episode of Adweek's podcast, "Yeah, That's Probably an... [Read More]
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6 Ways Marketers Can Get Augmented Reality Right  [LINK]
Around this time last year, Pok?mon Go was all the rage. The prospect of finding and capturing virtual monsters roaming around in the real world by simply looking into your phone was more than a fun fad; it was a glimpse into the future of human-computer interaction and a world where the physical and digital... [Read More]
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Apple, GDPR, Nespresso: 5 things you need to know this week and why  [LINK]
Apple gambles on a premium iPhone X This week, Apple revealed its latest iPhone and along with the premium design of the iPhone X comes a premium price tag of $999. The latest edition of the iPhone features a new design style, with Apple dropping the home button and instead opting for an all-screen design. Exclusive new features of the X include an advanced facial recognition system, which allows ... [Read More]
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Amazon reveals how it thinks about advertising  [LINK]
Amazon has advised marketers to rethink how they might advertise to consumers on its site to consider how they can add value to the customer journey rather than just use it to boost sales. Speaking at the Dmexco ad tech conference in Germany this week, Amazon’s director of international ad sales Dan Wright says: “Traditionally, people think if they sell products on Amazon they want to ... [Read More]
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Next: We won’t retaliate against Amazon, we will learn from them  [LINK]
Earlier this month, Amazon launched the first big-budget advertising campaign for its new own-label Find fashion brand. The Find collection, which includes hero pieces such as a red, floral wrap dress and hot pink sock boots, as well as more timeless pieces such as a plaid trench coat, looks to be targeting the same everyday consumer of high street fashion brands such as M&S and Next. However,... [Read More]
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International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers  [LINK]
Facebook fined by Spain for illegal data usage Facebook faces a fine of €1.2m for allegedly obtaining personal information from users in Spain that could then be used for advertising. The fine is the result of an investigation into the social network company by national data protection watchdog AEPD. It performed similar probes in Belgium, France, Germany and the Netherlands. It found three c... [Read More]
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