A Commitment to Community and Professionalism: Berkshire Hathaway HomeServices New Jersey Properties  [LINK]
Ramping Up for the Next Generation of Real Estate For the ownership team at Berkshire Hathaway HomeServices New Jersey Properties, it’s all about focused growth—and maintaining a company culture that thrives on performance and professionalism. The company, which reported volume last year of over $1.5 billion, has grown its agent population by nearly one-fourth in the last three years a... [Read More]
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Differentiating With the Team Approach  [LINK]
HomeTeam Inspection Service raises the bar in a competitive industry For Paul Spires—founder of HomeTeam Inspection Service—the idea to introduce a team of inspectors onsite came from his desire to provide a more thorough home inspection and relieve a common problem he heard about within the real estate industry: the length of time it took to get an inspection. He created a way to spee... [Read More]
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From Contract to Closing: It’s Smooth Sailing With REALTOR Benefits® Partner Transaction Management Tools  [LINK]
Getting your clients to the closing table should be routine business—if only it were that simple. After all, each transaction can introduce unique challenges. Plus, there are many important and overlapping details to manage simultaneously. For brokers and agents, it makes good business sense to use tools designed to simplify and streamline the process, especially when those tools are specifi... [Read More]
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Home-Buying Challenges: Report Finds Homeownership Delays  [LINK]
Homeownership is considered a challenging stepping stone on the path to the American Dream—a fact that is especially true for many millennial and minority consumers. The fifth annual America at Home survey by non-profit NeighborWorks America found that down payment confusion, credit score misinformation and student loan debt are the major obstacles standing in the way. Down Payment Many cons... [Read More]
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Penske Media Acquires Sourcing Journal to Further Its Fashion and Retail Coverage  [LINK]
Sourcing Journal, a publication focused on the sourcing and manufacturing industries, launched in 2009 with co-founders Edward Hertzman and Munir Mashooqullah. After eight years, it was acquired by Penske Media Corporation in October. Penske Media also currently owns Fairchild Media and Women's Wear Daily and made this investment to secure how those titles report on... [Read More]
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Turkey, Stuffing and Instagram Stickers for Thanksgiving  [LINK]
Instagram is marking the upcoming Thanksgiving holiday with a new set of stickers for U.S. users. The Facebook-owned photo- and video-sharing network described its new stickers in a blog post: "From expressive turkeys and decorative grounds to a pumpkin spice latte for warming up as autumn draws to a close, these stickers help you add... [Read More]
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How Hyundai Found Its Footing on Social Using This AI Influencer Technology  [LINK]
Over the summer, Hyundai was looking for the most effective way to promote the new 2018 Hyundai Sonata on social media. The brand quickly found a partner in influencer platform Influential, to help build a campaign that was not only powered by IBM Watson, but also driven by the perfect influencers for the brand. "People... [Read More]
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Old Navy Wants to Bring Out Your Inner Kid This Holiday Season With a Charming New Campaign  [LINK]
The holidays may be a child's dream, but they're super stressful for a lot of adults. Old Navy is trying to change that by injecting some "YAY" into your holiday with its latest wave of adorable holiday ads released under its cheery "Hi, Fashion," platform. "We launched the 'Hi, Fashion' creative platform back in the... [Read More]
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L’Oréal, McDonald’s, M&S: 5 things that mattered this week and why  [LINK]
L’Oréal talks sense on ‘digital’ marketing L’Oréal has a new European marketing boss in Stéphane Bérubé and he took the opportunity on his first meeting with the marketing press to talk about his priorities for the company. One of his biggest is a strategy he calls O+O – or how to drive sales for both online and offline. Currently ab... [Read More]
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How Mars is expanding Maltesers’ diversity agenda to all its brands  [LINK]
Mars has been at the vanguard of UK advertising’s drive to do a better job of representing society in its creative output. Its Maltesers brand won Channel 4’s first competition aiming to encourage brands to show more diversity in their advertising and subsequently aired a series of ads with people with disability at their heart. That led Maltesers to win Marketing Week’s ‘B... [Read More]
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Sonos on why its first UK store is a marketing, not a sales, channel  [LINK]
Sonos is opening its first concept store in London today (16 November) as it looks to widen its appeal and convince more shoppers they should consider buying one of its home sound systems. The store, located in Seven Dials near Covent Garden, features two ‘Listening Rooms’ – acoustically-tuned, house-shaped structures designed to replicate the multi-room listening experience Sono... [Read More]
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International round-up: Coca-Cola partners with The Salvation Army, Lyft enters Canada  [LINK]
Ride-hailing app Lyft sets up shop in Canada Uber better watch out, as its competitors are closing in. Lyft is in the middle of an expansion drive, and has announced plans to launch its ride-hailing app in Toronto next month. It’s the company’s first international expansion outside the US. The move follows aggressive growth in the US, where Lyft has also benefited from problems affecti... [Read More]
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Waitrose goes black and white as Christmas ad focuses on community spirit  [LINK]
Waitrose has created its first black and white advert for this year’s Christmas campaign as it looks to put community spirit at the heart of the festive season. The TV ad, created by adam&eveDDB and launching this evening (12 December) during The X Factor, is inspired by real-life events at a remote pub in the Yorkshire Dales where local villagers gather for a drink on Christmas morning.... [Read More]
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Bad News, Brick-and-Mortar Stores: The Internet Finally Has You Beat  [LINK]
We've been hearing about ecommerce killing off brick-and-mortar retail for a few years now. And while there's no evidence that physical stores are about to vanish, a new study does add a further note of ominousness to this familiar prediction. This holiday shopping season, more shoppers plan to buy gifts online than in stores. That... [Read More]
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Out in Front and Ahead of the Game: RE/MAX Fine Properties  [LINK]
Raising the Bar on Real Estate Success When brothers Nimesh and Minesh Patel decided to go into business together, they leveraged their rich backgrounds in technology, finance and real estate to take over Sugar Land, Texas-based RE/MAX Fine Properties in 2009. Since then, the firm has consistently improved upon its numbers year-over-year, with remarkable accomplishments in agent productivity. The ... [Read More]
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Capitalizing on Your Most Valuable Asset: Your Database  [LINK]
Join RISMedia for this month’s FREE ACE webinar on contact management and lead generation. What: RISMedia’s ACE Webinar Series – Capitalizing on Your Most Valuable Asset: Your Database Sponsored by   When: Wednesday, November 15, 2017 at 3 p.m. ET / 2 p.m. CT / 1 p.m. MT / 12 p.m. PT Who: Featuring Joe Peoples, Charles Reinhart Company; Julie Toon Timms, Hilton Head Island ... [Read More]
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Dottie Herman: Bringing Consumers the Brand They Want  [LINK]
As president and CEO of Douglas Elliman Real Estate, Dottie Herman leads one of the country’s largest and most distinguished real estate firms, averaging nearly $27.4 billion in annual sales volume. Herman acquired the company in 2003, partnering with Howard M. Lorber, and in the ensuing 14 years, has seen the company achieve record sales and strategically expand into new markets. Surprising... [Read More]
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A True Commitment to Service Delivery  [LINK]
American Home Shield® (AHS®) delivers service excellence for buyers and sellers alike When you’ve maintained a vendor relationship for more than four decades, the scope of service and measure of loyalty has to be pretty high. Such is the case with PMZ Real Estate in Modesto, Calif., and American Home Shield® (AHS®). “PMZ has worked with AHS for more than 40 years,&rdquo... [Read More]
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The 10 Fastest-Growing Topics on LinkedIn  [LINK]
LinkedIn is slowly creeping up as a hot social platform known for more than just career-building. It's increasingly a place where marketers can connect with executives and publishers can reach new audiences. For example, in September, Bloomberg claimed it had doubled its LinkedIn followers this year alone to 1.5 million. Next week, LinkedIn will publish... [Read More]
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One Reason Agencies Might Have an Advantage Over Consultancies  [LINK]
LISBON, Portugal--When it comes to the burgeoning battle in the marketing world between consultancies and agencies, some execs say the agencies have at least one key advantage--risk-taking. Speaking on Thursday at the Web Summit tech conference, Nick Law, global chief creative officer at R/GA, was asked about the increased competition agencies are seeing from the... [Read More]
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These Bank Ads Salute Successful Women in a Clever, Unexpected Way  [LINK]
Isn't it time everyone looked past their preconceptions about what women can achieve in the business world? To wit, BMO Bank of Montreal uses a clever device to challenge commonly held perceptions of gender and success in a campaign from FCB Canada. In the clips below, we meet Sam and Jamie, who've worked hard to... [Read More]
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How Firefox owner Mozilla is helping consumers take control of their digital lives  [LINK]
Do we all need a digital detox? Are our digital selves slipping out of control? Do we even know how our data is being used online? Not-for-profit internet company Mozilla, owner of the Firefox web browser, has teamed up with the Tactical Technology Collective to address the issues of internet safety with its latest exhibition, The Glass Room. Designed to look like a disruptive tech store, The Glas... [Read More]
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Christmas ads, M&S and Uber: 5 things that mattered this week and why  [LINK]
M&S bets on data to make it ‘great again’ M&S’s Christmas ad this year features Paddington bearMarks & Spencer is betting big on data and personalisation in a bid to regain its position as a leading retailer. CEO Steve Rowe said, 20 years ago M&S was “one of the world’s leading retailers” and he believes it’s time to make the retailer &ldqu... [Read More]
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Mixed reviews: Marketers react to the 2017 John Lewis Christmas ad  [LINK]
While last year’s Christmas campaign was aimed at making people smile, this year John Lewis seems to have returned its focus on creating an ad that will pull on your heartstrings. The story follows a young boy called Joe who is kept awake by a seven-foot imaginary monster called Moz who lives under his bed. The two form a friendship and play together every evening, but staying awake through ... [Read More]
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